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Bloody Good Underwear
Bloody Good Underwear
60,000+ 5-star reviews. Over 10,000 million pairs sold. Tried. Tested. Loved. Now it’s your turn.
Go with the flow and save UP TO 60%! Get your leak-proof faves for (a lot, lot) less

We've got your back. And then some.

HOW IT WORKS
Our period underwear takes anti-leak protection to the next level. The top layer includes our patented merino wool that naturally absorbs moisture and controls odour. It’s also super-soft, so you feel fresh and dry. The bottom layer locks away fluid, so you stay leak-free and secure. Period.